The Best Pay Per Click Search Engines

This is your step by step guide to which search engines to use to get the most out of your pay per click campaign.
The obvious big player is GOOGLE ADWORDS. AdWords is simple and easy to use allowing advertisers to not only target different campaigns at different countries but also at individual states and cities. They give you a fantastic keyword tool to use in order to help you generate new keywords as well as a traffic estimator on how the keywords will perform. You can set a budget for your keywords, your separate ad groups and campaigns, as well as a daily or monthly budget. The only problem with AdWords is the cost per click. As its the biggest market there is an awful lot of advertisers competing for the same keywords so it can be pricey. Its very common to add keywords and to find them all inactive with a £5 activation cost! We will not only show you how to get free traffic to your site but we will also show you the insiders secrets to getting very cheap cost per clicks on Google and beating the system. You can sign up to Google here www.adwords.google.com/
After AdWords, YAHOO SEARCH MARKETING comes in a close second. Although they are not as popular in the UK as Google they produce strong quality traffic for businesses. They are massive in the USA and produce good quality traffic. Yahoo America has just changed their cost per click rules and have removed the minimum bid of $0.10. There is now no minimum and they are taking into account your ctr as well as your bid in order to determine your positioning.
MSN, otherwise known as MICROSOFT ADCENTER are fast becoming very popular with affiliates and advertisers. Their bids start at £0.05. They are by far the best for quality traffic, you can choose differant countries for differant campaigns and their customer support centre is the best I have ever come accross.
ENHANCE are emerging as big players currently bringing in over 2 Billion visitors each month, a figure that is set to soar in 2008.
MIVA are still pretty unknown but offer quality traffic and are proving themselves within the market place. They offer cheap cpc and they are getting more and more popular.
SEARCH 123 is made up of quality sites, directories and search engines producing hundreds of millions of clicks every month.
GOCLICK is by far the cheapest search engines with bids starting at $0.01! For the top bid positions you can look at paying as little as $0.04.
The thing to remember is differant advertisers will prefer differant search engines, depending on the type of product they are advertising or the nature of their website. They key is to try them all out to find which ones work for you.